When I first saw the Bialetti mascot on the famous Moka Express coffeemaker, I was reminded of the 1970's mascot for Pizza Hut from my youth. It seemed so familiar that I wondered if maybe Bialetti had sued Pizza Hut to stop the use of "Pizza Hut Pete". Though seeing them side by side they don't seem as similar as in my memory. I think they should bring Pete back into service.They're styled like some of the cartoons from the 50's and 60's, in the vein of Mr. Magoo and The Adventures of Rocky and Bullwinkle and Friends, Mr. Peabody being one of my favorites.
The Bialetti mascot it know as "the mustachioed little man", and is a caricature of the founder's son. He has his finger up as if he's ordering another espresso.
